Email newsletters from companies – GET IT RIGHT!

Email newsletters…communication…from companies.
UPDATE:

I received another email from the Huffington Post today, I’ll keep this updated as long as I can. Baby 2 due in 3 days. Unsubscribed one more time…we will see what happens!

Update over

This blog will address the following issue that I have with companies, their communication, and the concept of spam.

Here is a picture of my newsletter inbox today. Do you notice anything interesting? Do you want this?

That’s right. The Huffington Post has sent me 7 emails in 2 days. Funny thing, I unsubscribed myself twice to all emails from them 4 days ago. Funny thing, their Facebook unsubscribe does not work period. It’s like a 404 error.

There are people that complain about spam and by all means, spam sucks. I could show you my g-mail account as that catches about 120 spam emails a day, but then again, I have a good address. But what bothers me more than spam which is filterable? It’s when “respectable” organizations like the

Huffington Post cannot get their unsubscribe list to work. Ever heard of the Can-Spam Act? That’s right…Canadians put it together…even small companies like mine which has a relative decent size list actually has a functioning email unsubscribe and subscribe feature. But the Huffington Post can’t get it right? And when I unsubscribe, they send me more? It started with 2, then 3, then 4…I think if I unsubscribe again, I’ll be at 5 a day. How many emails a day until their costs get too high? Emails are not free…at least at the corporate side and if they are being properly tracked, work very well as a marketing tool and traffic driver. I am not here to talk about the benefits of email marketing.

Companies who I have unsubscribed to and they keep sending me emails:
Huffington Post (Have I mentioned that?)
Buyer Zone
Joe Benjamin
Zazzle
The Penn Club
CES Events

And about 15 others that I can’t think of right now and I can’t find their email because I delete them immediately.

This is not rocket science folks. Get it right and people will respect it. Get it wrong and lose your base. I am done with the Huffington Post until they can get it right and earn me back. I don’t have time to deal with this many emails a day from an organization that is lucky if they get my eyeballs 3 times a week.